Tuesday, November 17, 2009
Culture Vulture
Today in the workshop, we laid out a bunch of ideas for the table of contents and the front articles. Power in numbers really applies to this. Almost everybody had an idea that we liked, and everybody had an idea that we didn't like, which is also helpful to figure out. The more people, the more we know about what we want to see. There's this moment when a light bulb seems to go off in everybody's head when we figure out what we like the best. Someone starts folding the papers and putting the parts we like together, and then we see the layout we wanted, and all the sudden I feel like we all get a jolt of confidence. And everybody seems to agree that it's good. I guess you know something's good when no one's complaining. Right now, I feel a little unorganized because there are people working on something who aren't in the workshop, but the process seems very efficient. We're getting it done in the right order and the way we like it.
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"I guess you know something's good when no one's complaining."
ReplyDeleteFabulous quote.
I also thing that there is something inherently recognizable about "good" and "bad." As an example - we don't need test marketing and taste testing to know that salad dressing flavoured tooth paste is a really bad idea. There is something obvious that we all agree upon. Likewise, on the magazine, when it is good everyone knows it. It cannot be described, but that doesn't mean it doesn't exist.